Advertising With Houseflies

Advertising with flies has to be simultaneously one of the ingenious and disturbing marketing tactics in history. Watch the above video of the Frankfurt book fair to see unsuspecting people’s minds blown as a house fly buzzes by trailing a tiny red advertising banner like one of those planes at the beach. I don’t know how effective it would be once the novelty wore off, but in this instance, there were bookworms aplenty stalking flies with their fancy digital cameras, hoping to get a picture. If you have the kind of business where any publicity is good publicity (check your spam box), then this may be your next gimmick.

Before you run off to rile up PETA, the flies were supposedly not harmed, and were only attached by a small amount of wax which fell off in time. You might think I’m kidding about PETA, but they already went after Barack Obama earlier this year for swatting a fly that landed on his arm. I’m not a fan of cruelty to insects, but a swatted fly is hardly cause for a national incident.

I wonder if this adverfliesing was inspired by the recent Bill Gates talk where he released a swarm of mosquitoes on the crowd at the beginning of his speech about the death toll of malaria.

(via Geekologie)

Inspiration Fail

Some ideas come in a sudden flash, as all of the pieces come together in your mind. This is great unless it happens at three in the morning waking up from a drunken stupor, as illustrated below:

Winkers Jeans. For those who would really like their butt to be the first thing people notice about them, and the last. This almost seemed like it had potential, but no, it’s just weird, and not in that good way.

Glowing toilet paper. Funny, but why not make something that isn’t a consumable glow, like the holder? It just seems like a good way to end up with people asking you why your butt is glowing.  (via Geekologie)

A scooter attached to your dog. There are so many accidents waiting to happen here I shudder to think of them all. (via Gizmodo)

Ahh, the never ending battle between people trying to price gouge captive consumers on their beer, and crafty(ish) guzzlers trying to find sneaky ways of smuggling in cheap beer. There have been some interesting attempts over the years, this is not one of them. You fill the seat with beer and then you can sit on it while you drink it, resulting in a cold butt and warm beer, followed by a warm butt on a hard seat. What happens when some lard ass sits on one of these and explodes beer all over the nearby populace? (Via CrunchGear)

This is a live-feed App for the IPhone called E-Mail and Walk. It turns your backgrond into a live view from the camera. This will be great to keep people from falling down manholes while texting. I think it will more often be used while driving. (Via TheRawFeed)

Brilliant Clock Design Makes Daylight Savings Time Easy

Designed by Denis Guidone, the  Ora ilLegale clock has no numbers, so simply tipping the clock onto the other flat surface adjusts to daylight savings time. It sure beats holding that button down for two minutes on your digital while it counts through every minute in the day to turn it back an hour. It will be produced by NAVA Designs.

(via Gizmodo)

Hopside Down Glass

Why would I put something as awesome as this glass which appears to contain an upside down beer bottle into the imperfection category? Because the glass is double walled. I had a glass like this once. It was an exiting novelty, until the day I dropped an ice cube into it and it shattered. The walls were paper thin. I was all set to buy this glass if it were a normal thick glass with a shaped interior. It isn’t on sale yet. I’ll check back in later and see if I can find out more.

Honorable Mentions for Jan 09

A few things that caught my eye but didn’t merit a post to themselves:

How to use butane and fire to mount a tire that has come off its rim

The Ibex has now set two huge scientific records. It was the first animal to be cloned after extinction, and subsequently the first animal to ever become extinct twice. Better luck next time guys, this has great promise.

USB drive that masquerades as a floppy drive for those annoying things like bios updates that still tend to require them.

Salad Sunrise: Oil and vinegar container that takes advantage of their relative weights to serve them from a single container.

Flashlight hose nozzle. Why you would garden in the dark is beyond me. Most people have lights in their yard. This thing needs to be water powered at least.

Barbie digital fingernail printer. Pick your pattern, stick your finger in the printer. Instant manicure.

Washing machine built to take the whole basket. It looks great, but the more I think about it the less impressed I am.

Toaster Trebuchet catapults your toast with great accuracy.

Please consider this to be an open post as well. Feel free to post a link to your blog, throw up a link to something you think should be featured on this site, or talk about what is on your mind. All comments will be moderated, so don’t be spammy.

Foggy Bubbles

Every once in a while I see a new product where the inspiration was good, but the execution was weak. This fog filled bubble machine by Gemmy is a prime example. First off, there is no reason to make a product this tacky. I know it is targeting Halloween, but the fluorescent orange box with a skeleton isn’t impressing anyone, and it makes it even less impressive the other 364 days a year. The product uses a fog fluid made of mineral oil or glycerin. Bubbles are nasty enough being made out of soap, I don’t want to be cleaning mineral oil and glycerin off of everything, and they have potential health consequences when inhaled.

I do think it is a fun concept. There are other ways of making fog. There is dry ice, which doesn’t solve the problem of having to buy an extra product. It would be safer, but between the CO₂ nd the cold. probably far too heavy. Smoke might work, but probably reduces the life span of the bubbles, and comes with its own set of problems. I think I would use an ultrasonic fogger. I used one for my pumpkin (actually a watermelon) this year to great effect. It uses ultrasound resonance to break up the water into very fine fog.

Robbery

Not all innovations are used for the good of the people. As an armored truck driver walked into a bank with a bag of cash, he noticed a worker with a dust mask and a pump sprayer. Unfortuantely for the guard, the sprayer was full of pepper spray. After this cleverly disguised individual grabbed the cash, he ran to a nearby river where he had an inner tube stashed as a getaway vehicle. To discourage pursuit, he had put out a craigslist ad requesting workers and listing the required clothing for the job: An exact match for his own. His decoys had been told to meet in the area of the bank, and didn’t realize they had been duped until after the robbery.

Full story via King5

Update: It looks like our thief was a bit sloppy. Three weeks prior, he had left a can of mace, a wig, a two way radio, and a safety vest behind a dumpster near the bank. Someone noticed him picking up the items and wrote down his license number. The tip, combined with DNA evidence made solving this one almost too easy. What a Wile E. Coyote moment. Adding this to Imperfection.

Via Wired DANGER ROOM