The land mine sticker above is part of a land mine awareness campaign by Unicef (United Nations Children’s Fund). The other side is sticky and camouflaged with a pattern to match flooring. When the camouflaged ad is stepped on, it sticks to the bottom of the shoe. The text on the front reads, “In many other countries you would now be mutilated! Help the victims of land mines!”
There is a beauty to this type of guerilla advertising. It allows for an organization without a lot of resources to spend a small amount of money on a clever advertising gimmick and then see their message spread multiply through the internet as sics like ours report the gimmick. Some of us even have enough shame to spread the message as well.
Where we live, if we fail to watch where we step, we end up with a smelly shoe. Other countries aren’t so lucky. For more on Unicef and land mines, see their page here: